We Analyse CriticallyWe Analyse Critically

Indietobe agency - design creatively

We Analyse Critically

Ibiza Digital Marketing and Communication Agency

We Design Creatively

Indietobe agency - execution with excellence

We Execute With Excellence

Got an Idea? We would Love to Chat

Making Great Things With Love & Passion 

Who We Are

 Since 2016, IndieToBe has been developing a fully-service digital agency.

Rob Pasolli, the director and founder, has over a decade of experience managing online marketing campaigns as a qualified digital marketing specialist. With extensive expertise in web, social media, advertising platforms, tools, and techniques, he only offers results-oriented services. He chooses his team of experts based on their work ethic, passion, skills, and creativity in their respective fields.

IndieToBe, as a company, is redefining marketing among our competitors here in Ibiza and Europe aiming to grow further and expand Internationally soon.

What We Do

IndieToBe is an independent yet compelling All-in-One Agency.

We design and implement individual, personalised and bespoke solutions that work, bring results, and benefit our clients.

Our team consists of two experienced IT & digital marketing experts, a professional graphic designer (specialised in branding), a project manager & SEO/SEM manager, a web developer, a copywriter & social media coordinator and two content creators & community managers.

Throughout our strategy, development, consulting, and execution, we aim to align all aspects of branding, communication, and digital marketing efforts toward one unified goal – revenue and return on investment.


How We Work

IndieToBe takes pride in offering our clients a sincere working relationship. As an independent agency, taking care of your business, brand, and marketing goals means we commit to you on a more personal and detailed level.

We treat building your business as if creating our own, no matter how big or small. With every action, ensuring growth is paramount. When you grow, we grow!

Our internal infrastructure is intentionally designed with functionality in mind, allowing us to be responsive, solve problems, and deliver high-quality results to our clients efficiently.

Success in the digital world requires constant adaptations and fresh new insights on an ongoing basis. We ensure that our professionals consistently follow the latest trends and practices and that these align perfectly with your objectives.

How We Benefit You

With IndieToBe, you benefit from an entire team of marketing experts and creatives who possess a diverse range of skills and expertises relevant to proven branding and marketing techniques.

Our knowledge and expertise focus solely on your business priorities. Having a team that understands how to reach your target audience and can deliver high-quality solutions will save you time, money and stress.

The result is nothing less than a return on investment and a continuation of a professional relationship that will want you returning to us for growth year after year.

Additionally, we are passionate about what we do, making your business’s digital marketing aspects very straightforward.


Discover more about your business and all the possible issues and improvements concerning your business digital presence.


Design the brand and the digital marketing plan. Develop the strategy and the right story for your business.


Implement strategy, tactics, content plan and paid ads plan.


Management, ongoing monitoring, analysis and reporting.

Attract the right audience

Getting people to visit your website directly is essential, but getting them there can be challenging and expensive. It’s crucial to ensure that only the most profitable clients visit your website who will buy your product and spend on your service.

We work closely with you to identify your perfect target audience, ensuring you have a consistent and well-targeted group flowing into your business and ultimately increasing your marketing opportunities and return on investment (ROI) margins.

Measure your digital marketing impact

You can only achieve growth and profit with measurable digital marketing metrics.

A well-targeted and optimised digital marketing strategy will allow you to increase awareness, leads, engagement and improve the conversions.

How do we achieve this?

+ Focusing on your return of Investment (ROI) as our primary goal.
+ Targeting the right audience with the right contents
+ Monitoring and optimising how much you’re paying per results, CPM, CPC, and other essential metrics.
+ Retargeting those who have already expressed interest
+ Constantly analysing, optimising and implementing new solutions to ensure ROI

Be the most appealing business among your competitors

Your business needs to be visible and stand out among your competitors.

We live in a world of rapidly changing and ever-evolving digital technology, where everything is just at our fingertips.

To be a successful business, you must digitally move simultaneously. That means keeping your brand digitally updated and giving it sufficient attention.

Every channel representing your company should be continuously improved to meet our fast-paced digital world and your consumer’s behaviour.

With the latest web standards and mobile-friendly optimisation design tools, websites should look aesthetically pleasing, be easy to navigate, and load quickly.

Copywriting must be persuasive, clear, and concise, focusing on consumer psychology and AI as the forefront goal.

Excellent high-tech standards should be implemented to improve the results of your marketing campaigns and increase conversions.

Social media accounts must be trending, attractive, and unique with relevant contents.

Build online presence and grow your business

There are more than 3.6 billion social media users and 4.3 billion Google users across the globe. Almost half the world’s population.

Google and social media are a central part of any marketing plan, and we must execute these channels well to reach users effectively, beat competitors and generate conversions.

The right qualified audience with commercial intent can be found through Google, Facebook, Instagram, LinkedIn, etc. Therefore in order to implement a successful Digital Marketing Strategy, you also need a proper Online Advertising Plan. Insufficient measures, incorrect targeting, and irrelevant contents, on the other hand, result in wasted resources and money.

Connecting with your target audience through Google and Social Media is crucial to increase brand awareness (while building engagement and trust), generate leads, improve conversions and finally grow.

Clients Stories

We are very happy and satisfied with the successful outcome of the Marketing Indietobe ensured us this season! Smooth and easy was the work together, if support needed, answer & solution followed asap.

Daniel & Alexandra

Directors, Samos Group Ibiza

Its been a great time working with Rob and Kerry, always available, solving issues and getting results we can measure and understand. Great team!


Partner & Sales Director, Prestige Properties Ibiza

I have been working with IndieToBe on all my social media and we have designed my new logo and website together. It was an absolute pleasure, to work with them and I have achieved great results in a very short time. Social media was consuming a lot of time of my day and I never regreted to give it into professional hands. Looking forward to many years of success together!


Owner, Mallorca Boutique Weddings

Great people, super easy to work with, profesional and my business accounts that they manage get great results and engagement. Highly recommended.


Owner, Restaurante Can Mimosa Ibiza

“We are what we repeatedly do. Excellence then is not an act but a habit.”

I am happy so far (first 2 months), the followers are going up and it’s ver easy to communicate and work with you guys.


Director, Kasteel Artist Management (Barcelona - Madrid)

Great work, professional communication, quick reaction to solve problems, deadlines reached on time, great results – it was an absolute pleasure to work with Indietobe and I hope we will work on other projects in the future.

Timo Scharf

Singer & Songwriter

They are a great team, always there for you. Fast reaction time, open minded and the numbers back their performance.


Director of, Samos Deli, Pura Vida Beach Restaurant & The Ibiza Catering

I can only express positivity for the experience I’ve had working with IndieToBe Agency; it has been fantastic all round. Design work, service and communication have been excellent since Day 1. Highly recommend using their services.

Ben J. Hartmann

Founder, Panorama Partners

I have been working with Rob and Kerry for over a year now and highly impressed with their services. Professional, creative and proactive. I can highly recommend Indietobe. 


Owner, Ibiza Hire

We have been working with Indietobe on all our social media and website requirements. Not only has it been an absolute pleasure, it’s already paid for itself through the FB advertising! We’re really happy…

Director, Prime Villas Ibiza & Invenio Homes

Absolutely recommended. For years we have been working with this company that has allowed us to achieve great results, visibility and communication! Smart and reactive staff!
Michele G.

CEO & GM , Al Pescatore Restaurant (Italy) & MG Hospitality Group (Miami)

I have been working with Rob for a couple of years now. Rob gets things done – in a professional way, diligently, and he is also a music aficionado, which bodes well with what I am looking to do. I can only recommend.

David Naville

Musician / Band, Pyrame & Great White Shark

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